The Data Self: Social Sorting | Installation

The actions you take online are tracked, collected, and used to build a profile of you that drives billions in revenue.

Your clicks, searches, movements, and interactions are analyzed and used to predict what you will do next. And to shape what you see, buy, and believe.

In this exhibition, you will meet constructed portraits of people. Their visible lives, their hidden data profiles, and the systems that act upon them.

Put on the glasses and the headphones.
Look and listen beneath the surface.

Meet the data self.

An installation by the Icelandic Association for Humane Technology and Alexander Jean Fontenay

Open every day during the Future Festival, from the 1st to the 14th of March, on the 5th floor in the Makerspace

Facebook Event

The future festival will take place from March 1st to March 14th 2026 in the Reykjavik City Library Grófin (downtown).
All events are free of charge and open to all. The full program can be found HERE

Further information:
Fanny Sissoko, Inclusion Project Manager
fanny.sanne.sissoko@reykjavik.is