"... contains both applied and theoretical work that addresses emerging trends in marketing and management inquiry, method and practice. Lively and rigorous, it welcomes contributions from the broad gamut of subjects of media & marketing communication, marketing research & consumer behaviour, marketing strategy, relationship marketing and CRM, innovation and product development, knowledge management, entrepreneurship and strategic management, leadership and business ethics, organizational culture and human resources management, operations and project management"--About, viewed April 7, 2023